Branding & Corporate Identity

The Branding & Corporate Identity Initiative involves a five-phase approach to re-branding the Town of Whitchurch-Stouffville and developing a new corporate identity. This includes our visual language – such as logos, taglines, color palettes, typography, photographs and graphics – and our emotional language – such as our tone of voice, and our storytelling.

A town’s brand is more than a look – it is how we make people feel. It is a culmination of what we do, how we do it, and why we do it.

All these help form the Town's reputation. Our brand is our reputation. Our reputation is our brand.

This project was approved in the 2019 Capital budget.

Why Re-brand?

A community brand is a clear and consistent vision and message that conveys what a community represents (i.e., what a community stands for, and the values it holds). Our brand is central to our marketing endeavors. It directly addresses the needs of specific target audiences.

So, why brand? The reasons are important:

• it helps put our community on the global, regional and national map
• it increases a sense of local identity, well-being and pride
• it helps attract new businesses, industries, investments and high profile events
• it draws in new populations and a diversity of skills and talents
• it increases tourism
• it develops and maintains a clear and consistent sense of community identity and messaging for the outside world, and
• it supports coherent local development efforts overall as physical, social, economic and cultural sectors come together to deliver your community’s brand promise.